ELECTRONIC MESSAGE CENTER

An electronic message center (EMC) is a sign that can display words, symbols, figures or images that can be electronically changed by remote or automatic means.

With an EMC, a business can advertise the exact message it wants to communicate to their prospective customers in real-time with the ability to change the message daily and remotely from a computer or tablet.

EMCs offer LED technology that is energy efficient and low maintenance, which represents cost savings to business owners.

The Small Business Administration has stated: “For businesses that choose to enhance their signage with an electronic message display, the owners typically see an increase in business of 15% to 150%.” Using the smaller number above, consider the following example. After installing an EMC, assuming a business that is generating $1,000 daily in revenue, increases its revenue by 15%, this equates to at least an additional $150 per day, $1,050 per week, or $54,600 per year in total revenue. The numbers may represent much higher revenue increases for many businesses. Think about how applying these potential increases in revenue to your business and how this one-time investment can act as a continual and residual revenue builder for your business 24 hours a day, 7 days a week, 365 days a year!

What are advantages for a business to have an EMC compared to traditional signage?

• Proven to increase sales and awareness of business’s products or services offered
• Gives your business the ability to offer multiple messages easily
• Modern and innovative way to advertise
• Can be programmed to allow scrolling messages, animation, images and video
• Because of LED technology, EMCs offer energy-efficient, low maintenance form of messaging
• Allows small businesses to compete against larger companies that have much larger advertising budgets A wide range of sizes and shapes are available

So as a business owner, you may be saying to yourself, “We have a sign; why does my business need an EMC?

Consider for a moment that a motorist passing by the average business at 45 miles per hour in a car that is 500 feet in front of the given sign will only have 7.6 seconds to read the sign before it passes, under normal driving conditions. This business’s sign must be very noticeable and visible to get the attention of the driver. Motorists often can spot an EMC quickly because the content is changing and is illuminated. EMCs have greater visibility from further distances, especially in poor lighting conditions, giving the passing motorist more time to view the message displayed while safely driving the vehicle.

An EMC also offers the ability for a business to consolidate its advertising by posting a variety of information (including text, images, and videos) in one place rather than relying on numerous signs and banners displayed by the street or in its windows.

How can I get more information about options for purchasing and installing an EMC at my business?

It’s as easy as calling Gulf Glo Signs & Lighting at 850-234-0952 or reaching out to us at signs@gulfglo.com or visiting our website at https://www.gulfglo.com/. We are happy to discuss the various options for an EMC at your business and we can help you every step of the way, including identifying the right size of EMC for your business and budget, offering the ability to finance the EMC over several years via monthly payments, installing the EMC for you, and training you and your employees on the operation and programming of the EMC.

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Sources:

Small Business Administration (SBA)